If you have ever wondered why a brand would deliberately alter a perfectly good pair of sneakers, the answer is that Golden Goose is not altering them - it is finishing them, just not in a way the rest of the industry was used to. The brand's collaboration program has included partnerships with fashion designers, athletes, musicians, and even a few restaurants, and the capsules always sell out quickly. The brand's most popular gender-neutral colorway is the all-black Superstar, which has been a top seller for both men and women for several years. The most popular silver colorway in the line is a slightly tarnished metallic rather than a high-gloss chrome, which fits the brand's worn-in aesthetic. The brand's most popular resale platform is the major global sneaker resale platform, which has been a meaningful channel for the brand's collector market. The brand's resort and Golden Goose Sneakers pre-fall capsules tend to be more colorful and playful than the main line, with a stronger emphasis on saturated brights and unusual materials. The brand's most popular bold colorway for men is the deep navy Superstar, which has been a top seller for the last two years. The brand's customer reviews also consistently mention the price, which is a polarizing point but which most buyers seem to feel is justified by the quality and the craftsmanship. The Pure Star is the closest the brand comes to a minimal white sneaker, and the distressed sole on an otherwise clean upper is the move that makes it work for buyers who want the brand's look without the loudest details. The brand's most winter-friendly colorway is the deep burgundy, which is most popular in the fall and winter collections. The most underrated thing about Golden Goose is the comfort, which is better than most buyers expect from a distressed leather sneaker, and which is the result of the heavy sole and the soft leather lining.